News Hungama:
WINDSOR, UNITED KINGDOM – March 17th, 2026 – Konami Digital Entertainment, B.V. (KONAMI) today announced the launch of an exclusive campaign for eFootball™ in India. Commemorating this special campaign, eFootball™ brings together cricket giants Rinku Singh and Varun Chakravarthy, Malayalam stars Naslen Gafoor and Chandu Salim Kumar alongside football icons like Sahal Abdul Samad and Shubhasish Bose to produce exciting content for social media . Launching alongside the campaign, eFootball™ fans can gain a special Lionel Messi card from March 12 – April 2.
With a particular emphasis on Kerala and West Bengal, the campaign partners with fan communities, lifestyle creators, and competitive eFootball™ influencers. These include Mohammad Rizwan, RJ Praveen, Black Mamba Gaming, Mallu PES Master, LiarsFC, and Manjappada. The campaign also introduces in‑game challenges that offer users exclusive rewards.
Alongside this campaign, a limited-time card of football icon Lionel Messi is available for global users from March 12 – April 2. The Lionel Messi card and related campaign events are now live across India on mobile, console, and PC. For updates, exclusive content drops, and ongoing challenges, fans can find more information:
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About “eFootball™”
“eFootball™” was the rebranding of KONAMI’s popular gaming series “PES”. The change marked a great leap forward as the branding changed alongside the addition of a new football game engine, advancements in gameplay, and the remodelling of the title as ‘free-to-play’ across all compatible devices.
“eFootball™” is an ever-evolving platform with over 950 million downloads worldwide to date.
“eFootball”, “e-Football” and “eFootball logo” are registered trademarks or trademarks of Konami Digital Entertainment Co., Ltd. in Japan and other countries or regions.
About Konami Group
Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI GROUP CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en.
